The growing demand for cosmetics and personal care lead the market growth or the haircare in Thailand in the recent era. Moreover, the key players of the haircare industry are doing effective development in the technologies of the product made by which the introduction of the attractive product is done at a reasonable price. The development in the economy is leading the market grew more significantly as in the modern trend the consumers are used to purchase highly reputed haircare products as it defines their status in the society. The key players of this market are playing their role most actively by dominating the growing demand of the buyers whereas, increasing women workforce is also a major key factor for fueling the growth of the market in Thailand. With the extensiveness in the demand of haircare products, the retailers of this market are establishing the e-commerce platform for accomplishing the demand of the potential buyers, which further lead the market growth in Thailand of the Haircare products in the near future.
According to the report analysis, ‘Country Profile: Haircare in Thailand’ states that some of the major companies which are currently functioning in this sector more actively for acquiring the huge market share by introducing more attractive and beneficial products at a reasonable price includes Unilever, Procter & Gamble, L`Oreal, S.A, Kao, Henkel AG & Co. KGaA, Coty Inc, John Paul Mitchell Systems, Lolane, Pt. Rohto Laboratories Indonesia, Mandom Corporation, J.M.T. Laboratoriesco. Ltd.,Johnson & Johnson Services Inc, Hoyu Co. Ltd, and several others. Whereas, Unilever, Procter & Gamble, and L`Oreal S.A. are the leading market players in the Thailand haircare segment. In addition, the key players of this market are distributing their product with the help of numerous channels which includes convenience stores, hypermarkets and supermarkets, drug stores and pharmacies, department stores, vending machines, health and beauty stores, e-retailers and several others. Additionally, on an online platform, the buyer can see and compare the products with the wide scope of the products as on this platform, the retailer’s present huge variety of products with the different classification and applications.
In the market of Thailand the haircare segment includes so many products which includes anti-dandruff, kids shampoo, medicated shampoo, standard shampoo, hair gel, hair mousse, hairspray, styling creams and waxes, styling spray whereas, the Thailand haircare sector is led by the shampoo category in value terms, while the hair colorants category is projected to account the highest value growth in the period of 2017-2022. The hypermarkets and supermarkets are the leading distribution channels for the products of haircare in the region. For making the product attractive the key players are doing effective packaging with the good quality material such as flexible packaging, rigid plastics, rigid metal, glass, and others; pack type data for Bottle, tube, aerosol, tub, bag/sachet, and jar. Whereas, the rigid plastics is the most commonly used pack material in the region and is also anticipated to account the highest growth in the period of 2017-2022. Therefore, in the coming years, it is expected that the market of haircare in Thailand will grow more significantly over the decades.
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Ankur Gupta, Head Marketing & Communications