Ken Research announced its latest publication on “Saudi Arabia Education Industry Outlook to 2022- By Higher Education, K-12 Education, E-Learning, Vocational Training and Test-Preparation Education” provides a comprehensive analysis on education sector focusing on segments such as K-12 Education sector, Higher education, Vocational and technical training, E-Learning and Test Prep Sector. Detailed comparative analysis of major players in education industry has also been provided. Various marketing analysis factors such as trends and developments and SWOT analysis are also added in the study. The future analysis of the overall Saudi Arabia Education Industry has also been discussed along with recommendations from analyst view. The stakeholders of this report include education institutes, schools, universities, training centers, companies involved in research, teachers and students in Saudi Arabia and the new entrants and venture capitalists who wish to invest in education industry in future.
Saudi Arabia Education Industry Overview
Saudi Arabia has been the largest market for education services in the Gulf Cooperation Council (GCC) region and accounted for growing number of total students’ enrollments in the GCC K-12 education system. Strong government support over the past few years has led to the continuous growth of education sector by inviting private players to enter the space. The three major organizations that oversee the operations of education market players in Saudi Arabia are the Ministry of Education, the Ministry of Higher Education, and the Technical and Vocational Training Corporation (TVTC). The education system in the Kingdom is as per the Education Policy Document, which was issued by the Saudi Council of Ministers in 1969. Several organizations of the government also function together to regulate and enforce the laws pertaining to the education system in the country.
The education industry in the Kingdom of Saudi Arabia inclined at a double digit CAGR during the period 2012-2017. One of the major reasons which boosted the industry revenues during 2011-2013 was the extension of King Abdullah Scholarship Program (KASP) in 2012, which inclined the number of enrollments to K-12 schools.
Saudi Arabia K-12 Education Market
The K-12 education industry of Saudi Arabia, in terms of revenues, has inclined at a double digit CAGR during the period 2012-2017. The extension of King Abdullah Scholarship Program (KASP) during 2012 encouraged the number of admissions to K-12 schools, as the most deserving students with distinguished academic records were offered scholarships to study in the world’s best universities. This raised the demand for schools in the country, thereby adding to the revenues of the industry.
By Type of Schools (Public and Private)
The overall K-12 education industry in the Kingdom of Saudi Arabia has been majorly captured by the public schools operating in the country. There were over 24,000 public schools in the country by 2017. The growing demand for better quality education in the country has made private players to tap this sector over the years.
Competition Assessment in K-12 Education Sector
The K-12 education industry in the Kingdom has been dominated by the existence of public schools to boost the education sector of the country. Government schools focused on providing better quality education to compete with the private and international schools in Saudi Arabia. Private schools in the space compete in terms of offering quality education at various fee structures.
Saudi Arabia Higher Education Industry
The higher education industry of the Kingdom inclined at a single digit CAGR during the period 2012-2017. The establishment of new universities due to the increased investments in the education sector was the key contributor to the augmented revenues generated by the market players.
By Type of Universities (Government, Private and Other Universities)
Government universities in the Kingdom of Saudi Arabia witnessed the maximum number of enrollments during 2017. King Faisal University, King Abdulaziz University, Imam Muhammad Bin Saud Islamic University and Umm Al Qura University were the top government universities with most number of students pursuing post-graduation, bachelors and other diploma courses from these universities in the country during the academic session of 2017. Private universities in Saudi Arabia offered almost similar number of courses and subjects to the students pursuing higher education in the country.
By Academic Degree (Bachelor’s, Average Diploma and Postgraduate)
Since, bachelor’s degree is the first step to higher education; this segment has witnessed the most number of enrollments, constituting more than 50% to the pie of 2017 academic session. More than 50% of the overall students who pursued higher education were enrolled to average diploma courses for the academic session of 2017. Universities offering post- graduate degrees witnessed the least number of enrollments during 2017, constituting less than 50% of the overall students continuing higher education in Saudi Arabia.
By Field of Study
General courses on business and management helped the students in getting industrial knowledge along with exposing them to real life cases in the business world. The traditional course in the area of humanities was also considered as the top priority courses during 2017. Government institutes catered to most of the students enrolling to humanities course, which involved degrees in history, psychology, sociology and philosophy.
Competition Assessment in Higher Education Sector
With more number of universities getting included in the list of top universities in the Arab region, the higher education industry has witnessed stiff competition overtime. Efforts of the government to enhance the importance of pursuing higher education have made the players competent enough to offer quality education by hiring experienced faculty. Private universities in the Kingdom compete on grounds of providing education through highly qualified academicians at varied fee structures.
Saudi Arabia Vocational and Technical Training Industry
Emergence of Vocational and Technical Training: Saudi Arabia has been continuously working on improving its education system by inculcating the importance of learning with better quality services. Traditionally, technical and vocational training in the Kingdom was distributed between three governmental authorities. The vocational and technical training industry in the Kingdom of Saudi Arabia inclined from over 200 thousand enrollments during 2011 at a double digit CAGR during the period.
Competition Assessment in Vocational and Technical Training Industry
The rising awareness about skilled and technical courses in the Kingdom has resulted in stiff competition amongst the players operating in vocational and technical training industry. Offering advanced training sessions through the support of strategic tie-ups with private entities has led to the expansion of vocational centers headed by the government in the country.
Saudi Arabia E-Learning Industry
The e-learning industry in the Kingdom of Saudi Arabia inclined at a robust double digit CAGR during the period 2011-2017. The need for adoption and implementation of e-learning systems in education sector of the country was recognized to reduce the high unemployment rate of 5.8% during 2011. This led to the entrance of online education market players in the space which had an opportunity to cater the ready customer base.
By End Users (K-12 Schools, Higher Education Colleges, Corporate and Government Bodies and Others)
Adoption of e-learning in higher education colleges contributed the majority share to the overall industry revenues in 2017. E-learning not only helped the authorities in getting access to modern curriculum, but also assisted the students in learning about various other courses that were not offered in the colleges. The increasing numbers of K-12 schools in the Kingdom of Saudi Arabia were the second largest end users of e-learning technology during 2017. K-12 schools held the share in the revenues generated by the industry through various end-customers during 2017.
By Types of Services (Content Services and Technology Services)
Content services contributed a dominant share to the overall revenues generated by e-learning industry in the Kingdom during 2017. Content services were majorly demanded by the users in educational sector, wherein improvised and advanced instructional content was offered to uplift the public sector education in the country. Technology services, which typically include learning management systems (LMS), smart classes, and smart authoring tools, constituted in the overall revenues generated by the players operating in e-learning industry in Saudi Arabia.
Competition Assessment in Vocational and Technical Training Industry
The e-learning industry has witnessed rising number of players entering the space with various kinds of educational services for students and professionals in the Kingdom. Introduction of modern curriculum of various universities on a single portal made market players have an edge in stiff competition prevailing in the industry.
Saudi Arabia Test Preparation Industry Segmentation
The focus of majority of the institutes is on training the students for GMAT, GRE, SAT, IELTS and TOEFL. This is due to the changing preferences of the people to shift abroad for continuing their education. The test preparation industry in Saudi Arabia is still in its growing stage and is dominated by the private sector establishments of both local and global players operating in the space.
By Type of Tests (SAT, IELTS, GRE, TOEFL and GMAT)
There were over 2,000 students enrolling to undertake SAT in 2017. Overall enrollments for SAT contributed least share to the industry revenues in 2017. The test preparation industry noticed a contribution of to the overall revenues from IELTS preparation classes in 2017. Students in the country enrolled themselves for TOEFL during 2017.
Saudi Arabia Education Industry Future Outlook and Projections
The Saudi Arabian education industry is projected to augment to 2022, registering a single digit CAGR during the period 2017-2022. The allocation of funds to education sector of the country in the 2017 annual budget is expected to assist in the development of education industry during the outlook period, thus leading to the growth of all sectors. The expansion of the Colleges of Excellence (CoE) by way of offering colleges by 2020 for vocational training programs is projected to drive the overall industry revenues due to rising demand for training and technical courses in the Kingdom.
For more information on the research report, refer to below link:
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Ankur Gupta, Head Marketing & Communications
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