The emotion analytics is the consideration of a person’s verbal and non-verbal communications in order to recognize the mood and attitude. Whereas, the human emotions are read and analyzed by the gesture, voice, and face inputs. Usually, there are seven emotions that are universally accepted-joy, surprise, anger, sadness, fear, disgust and contempt. In addition, in the present trend of internet, populace is expressing their emotions, feelings and sentiments with the text/comments, likes, dislikes and emojis. The key players of this market are doing effective developments in the technology by which the users can effectively express their views. Whereas, at present, emotion analytics is used in businesses to ascertain the customer’s insights towards their products. The emotion analytics data is utilized by the companies to generate the strategies that will develop their business premises. Emotion analytics software programs are utilized by the corporations in the collection of data, data classification, data analytics, and data visualization. Moreover, in the coming years the market will increase more significantly across the globe with the effective developments in the technology and techniques.
According to the report analysis, ‘Worldwide Emotion Analytics Market – Drivers, Opportunities, Trends, And Forecasts: 2016-2022’ it is states that there are several key players which are presently functioning in this market more effectively for accounting the highest market share around the globe with the significant developments in the technology after adopting the attractive strategies and policies includes Kairos AR Inc, Affectiva Inc, Beyond Verbal, Eyeris (EmoVu), iMotions A/S, Emotient (Apple), Microsoft Corp, Neuromore Inc, Retainad Virtual Reality Inc, Realeyes, nViso SA, SAP AG, SAS Institute Inc, IBM Corp. and several others. In addition, there has been an effective growth in the developed machine learning technologies, utilized for analyzing the human behavior among the different industries. Furthermore, the biometrics is one of the technologies that are being widely accepted by the numerous organizations to protect the operations of their business.
Although, according to research, the Worldwide Emotion Analytics market is anticipated to observe an effective CAGR of 82.9% during the forecast period of 2016-2022. The emotion analytics market is analyzed based on five segments such as technologies, types, solutions, verticals and regions. Moreover, with the effective classifications and applications the market of emotion analytics is spread across the globe more significantly. While, there are several growth drivers which lead the market growth more significantly such as vast opportunities in robotics, growing acceptance of cloud APIs and SDKs, requirement from the retail and education sectors, IoT will drive effective opportunities for several industries and several others.
Additionally, with the growth drivers the market is having few restraints which hamper the market growth such as complexity in the text data, complexities in the languages, shortage of security and rise in fraud activities and several others. Whereas, the key player of this market are making huge investments in the developments for removing the restraints which proved to be profitable for leading the fastest market growth. Therefore, in the near future, it is expected that the market of emotion analytics will increase across the globe more significantly over the recent few years.
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Ankur Gupta, Head Marketing & Communications