With growing preference for at-home cooking, demand and consumption of ethnic foods has risen at a significant pace. Tahini, being an ethnic food, is expected to witness significant consumption with the growth in demand for ethnic foods, observers FactMR. In addition, consumers are becoming aware of several health benefits offered by tahini, such as provides detoxification, prevents anemia, promotes skin health and assists in weight loss. Also, there has been a preference shift among young consumers towards flavored and healthy food products, which is expected to favor the growth in consumption of tahini.
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According to analysis carried out by FactMR, the global tahini market is projected to expand at a value CAGR of 5.1% throughout the period of forecast, 2017-2026. Also, the volume of tahini expected to be sold at a global level is poised to surpass 515,000 tons by the end of the year of assessment (2026). This growth is largely driven by growing demand for Arabic food across the globe and promotion of tahini based hummus brands accompanied by health benefits associated with the product. The key stakeholders profiled in this research report include Sunshine International Foods, Inc., A.O. Ghandour & Sons, El Rashidi El Mizan and Mounir Bissat Factories, to name a few.
Demand for Tahini in Middle East and Africa to Expand at a Steady Rate During the Forecast Period
Tahini is an important ingredient in many dishes across countries such as Lebanon, Israel and KSA (Kingdom of Saudi Arabia). Popularity of tahini in this region is largely driven by health benefits associated with it, tahini being produced from sesame seeds that were considered as medicine and food in ancient Middle East. Additionally, growing inclination towards seed based spreads, increasing demand for Mediterranean food coupled with increasing exports of tahini leading to high tahini production are few of the factors fuelling the growth in demand and consumption of tahini in Middle East and Africa.
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Use of Tahini in Various Food Domains to Influence the Growth of the Global Market
Albeit it’s culinary and cultural importance since ancient times, tahini has tapped different food sectors such as desserts, smoothies, baked foods and cocktails. For instance, Michigan Bakery – Zingerman’s Bakehouse – is using tahini in its Jewish rye bread. Additionally, according to this bakery, tahini is an intriguing addition in its sweet products that include tahini filled croissant and tahini date cookies. Moreover, apart from baked foods, tahini is also being used in ice creams and cocktails. For example, it is mixed with Indonesian liqueur that is derived from sugarcane, tequila, chocolate syrup and coconut milk.
Rise of tahini in Western world by its use in different cuisines and food products has coincided with the growing consumer taste for healthy foods. This statement is justified with growing use of tahini sauce in sweet treats and sandwiches that gives an umami kick to the food product. The usability of tahini in variety of food products such as sweets, bakery and confectioneries and cocktails is expected to complement the demand for tahini consequently fuelling the growth of the global tahini market during the period of assessment.
Moreover, tahini is available in different flavors such as roasted garlic herb and wild oregano. Flavored tahini, typically in paste form, is widely used in tahini based dips, which is expected to trigger the demand for tahini worldwide. For example, flavored tahini finds its use in various sauces, for instance, lemon-yogurt sauce especially used in crispy fish fillets. In addition, creamy tahini based hummus dips for pita chips and fresh veggies, tahini as topping for grilled fish and as a sandwich spread are increasing its popularity in the food world, subsequently fuelling tahini’s demand and supplementing its market’s growth.
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